There are many places on a body to have a piercing, but there is only one place in Hamburg to get a piercing. We took suction pads that resembled nipples and put them on lavatories in clubs and bars. They hung in breast height on mirrors and read “Piercings & tattoos anywhere you can imagine.“

The promotion started as talk of the toilet and ended as talk of the town – and lead to a considerable increase in piercings at “Endless Pain”.