Cannes Lions

Build a Life

UNCOMMON, London / B&Q / 2021

Supporting Images
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

The OOH art direction marries together imagery of everyday DIY products with powerful statements inspired by life at home and home improvement.

The design look and feel follows a disruptive approach, celebrating B&Q’s famously orange look and feel within a fresh stripped back style for the brand.

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