Instead of being swallowed, a very last blue pill reluctantly winds up travelling all around a little Italian village on top of a hill, miraculously ending its journey inside a Fiat 500's gas tank stopped by a gas station. Behind his back, the owner of the car finds his Fiat 500 "hyped up", thanks to the effect of the blue pill, in a Fiat 500X.

The casting took place in Milan and Rome. We saw more than 50 men and women. The director, along with the creatives and the casting director, has made a callback of the best 20 couples. The final choice to cast Nini Salerno and Adele Pandolfi seemed to be natural to everyone: they looked like an authentic long-time couple, with a bit of fun and uniqueness in their performances.

Male protagonist casting brief: a man around 65/70 able to empathize with the audience. Not a playboy or a lecherous old guy. He's a normal man enjoying his later years. Not handsome. Very real.

We found: Nini is a great theater actor who suggested building an eccentric character with a strong personality.

Female protagonist casting brief: She is 50 to 60. She is past her prime, but still attractive. A real woman from the village. She could be the man's wife or long time lover, there is an ease and a playful familiarity between them.

We found: Adele is a very good Neapolitan actress who totally got what we had in mind: she's seductive and ironic at the same time, which we think is the strongest feature of this TVC itself.