Cannes Lions

Pillow

McCANN ATHENS / ACTIONAID / 2019

Digital Proof JPG
1 of 0 items

Overview

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Overview

Background

Actionaid is dedicated to generating awareness about abuse and inequality all over the world and bringing positive change. Based on the fact that every 2 seconds an under-aged girl is forced into marriage against her will, we created a realistic print ad of a double bed with a detail, (a colorful child’s pillow case) giving away the illegal age difference among the “couple” to generate awareness about this shocking statistic.

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