The film tells the story of how Dimitri Mendeleyev organized all the chemical elements in his most famous invention the periodic table.

The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don't appear to be as "concrete", as "real", and also to coffee.

The campaign was acknowledged by the public at which it was aimed. Receiving comments and mentions on blogs and sites. But above everything the brand consideration increased, to buyers and non-buyers.