PIN's objective is to create a consistent, adaptable and easily deployable retail/activation platform. An open, adaptable pavilion with invisible walls that engages the public with ease and reinforces PIN’s brand positioning - 'A world without walls'. As a moving landmark, PIN can be relocated anywhere around the globe using a prefabricated assembly system. Be it in a large department store, at a festival or in a public space, indoor or outdoor: the PIN adapts to the respective environment. Surrounding PIN, various programs are developed to provide fun and immersive life-oriented experiences beyond product feature explanation.

PIN's launch coincided with the arrival of Galaxy SIII in the UK and PIN ran throughout the summer to include the London 2012 Olympic Games. PIN was embraced by Londoners at 4 locations: Westfield Shopping Center, Spitalfields Market, Hyde Park and Olympic Park. All locations far exceeded foot traffic expectations and sales, and in some cases exceeded the sales of stand-alone Dealer Phone Shops. They truly connected with visitors due to locally relevant events, unique design, easily accessible locations and well trained staff.

All locations far exceeded foot traffic expectations and sales, and in some cases exceeded the sales of stand-alone Dealer Phone Shops.