Samsung is one of the well known global brand in Mongolia. However we need to make brand awareness through the user experience and influencers.

Our idea is based on user experiences. We aimed to deliver different kind of experiences though the different influencers who are related to those different experiences.

All of these influencers have shared their experience in their own unique style and were connected through a unified content hub. And we delivered our contents though the Facebook and Instagram which are most used social media platforms.

Created a variety of interconnected content such as KV's, Vlog videos, Short videos and Commercial video. Those contents published on Facebook and Instagram. Campaign executed in September 2022.

As a result, the campaign reached 50% of the nation's entire population.

The campaign reached 1,8 million people who saw the ads at least once in Mongolia. And campaign impression was 14 million times were on screen in social media.

Population of Mongolia is 3,4 million. And we were succeed to deliver our ads every 1 of 2 person in Mongolia.