The Desired Consumer Action is for people to use Pine-Sol instead of Fabuloso (a value brand) scented dilutable cleaners.A teenage daughter is caught playing footsie with her boyfriend during a family dinner; when the boy stands up to excuse himself, the evidence is the daughter’s footprints all over his pant legs. The twist is that instead of scolding the daughter, all eyes turn on the mother as she looks away in shame and reinforced as the announcer says accusingly “Nothing is more embarrassing than a dirty house”. The target audience is non English-dominant, Hispanic mothers 18-49.