Cannes Lions

PIXUS GREAT CHALLENGE

DENTSU INC., Tokyo / CANON / 2018

Film

Overview

Entries

Credits

Overview

Description

The commercial is set in the Grand Canyon. A lone female dancer dances with this scene of grandeur as her backdrop. When the dancer steps from the precipice, it is revealed that the scene is made entirely out of photographs printed with the PIXUS. The series of photos from the Grand Canyon has been turned into A4 size printouts and assembled over the course of several days. There are 2401 photographs in total. Each individual printout was placed by hand to create the giant panel. This powerful image of the Grand Canyon wasn’t live action, nor was it some kind of illusion or trick. It was all printed out by the PIXUS.

Similar Campaigns

12 items

Samsung #VideoSnapChallenge

WE ARE SOCIAL, Sydney

Samsung #VideoSnapChallenge

2022, SAMSUNG

(opens in a new tab)