Cannes Lions

PLANET OF THE COWS

ASATSU-DK, Tokyo / UNILEVER / 2013

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Overview

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Credits

Overview

Description

・Intro

BEN&JERRY'S opened their first scoop shop in Japan, April 2012.

2012.It is located in the most trendy street of Tokyo.

It is global No.1 premium ice cream brand. But in Japan, not much people knew about it. So for opening to spread the name of BEN&JERRY'S.

・Mission

Our mission were to increase the percentage of recognition of the brand and number of customers who come to the shop.

・Idea

We invented wonderful APP.

The interactive cow generator, call "PLANET OF THE COWS"

・Result

At the opening day, 5,000 people made a long line for BEN&JERRY‘S ice cream and after several months, there was still a line. Lots of medias posted this news. Because of news and also people spread their cow pics on SNS, BEN&JERRY'S became a well-know brand.

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