Cannes Lions
FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo / LG / 2006
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These spots have been adapted from Portuguese and unfortunately, the adaptation has caused some minor loss.In Portuguese, "little"/"small"/"mini" can be communicated through the use of suffixes, and this generally adds humour. For example, a little/mini house ("casa") is a "casinha". this has been exploited throughout these spots in a way that adds humour to them. Also, local references such as those to local TV shows have been removed for accessibility by non-Brazilians.
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