Cannes Lions

LG G2 SMARTBANNERS

M&C SAATCHI STOCKHOLM, Stockholm / LG / 2014

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Overview

Entries

Credits

Overview

Execution

Idea:

We created smart banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.

Outcome

Result:

The banners gained click rate up to 830% higher than average. (*Source Havas Media)

After only five days, the banners had been picked up by 7,130 blogs, tech forums and newspapers worldwide.

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