The goal of this campaign was to promote Apple’s new OSX operating system by creating awareness for the Dashboard feature and associated Widgets that appear in Apple’s latest OS. Which drove the tagline “Only On a Mac.” We placed the Widget creative in site areas whose content was contextually relevant. For example, the Weather Widget would be placed on a weather site so that users who went to check the weather at Site X could see how much easier it would be to have the Widget on their desktop operating system and avoid searching for the information.