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Overview

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Credits

OVERVIEW

Description

Through a dynamic game with Play-Doh we made an analogy, showing how a kid with cancer can fulfill his dream of living a health life thanks to the contributions obtained by Play-Doh purchases.

Similar Campaigns

12 items

OGILVY , Sao paulo

Tweets

2019, HASBRO

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I&S BBDO, Tokyo

TV PROGRAM PROMOTION CARVED INTO A RED PENCIL LEAD

2017, NIPPON TELEVISION CORPORATION

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THE MILL, Los angeles

HAY DAY

2015, HAY DAY

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IMC² NORTH AMERICA, Dallas

CONSUMER ELECTRONICS

2012, RADIOSHACK

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DDB PARIS, Paris

RISK

2011, HASBRO

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LEO BURNETT MEXICO, Mexico city

MONOPOLY

2010, HASBRO

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Shortlisted Cannes Lions

GREY CHILE, Santiago

MONOPOLY

2008, HASBRO

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Y&R, Singapore

PLAY-DOH

2008, HASBRO

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1 Cannes Lions Award

DDB ESPANA, Madrid

MONOPOLY BOARD GAME

2006, HASBRO

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HAKUHODO CREATIVE & DEVELOPMENT, Tokyo

CONVOY SHOW

2004, THE CONVOY HOUSE

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PUBLICIS ESPANA, Madrid

LOTERIA PRIMITIVA - SPANISH LOTTERY

2003, LOTERIAS Y APUESTAS DEL ESTADO

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COLORADO FILM PRODUCTION, Milan

SUPERENALOTTO LOTTERY

2001, SISAL

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