With this campaign, Play-Doh wants to encourage girls to do things that have not been done so far. For example, the first person to step on the moon was a man. So we want to encourage girls today so the first person to step on Mars in the future will be a woman. In the same way, Play-Doh wants to encourage girls to become a Formula 1 world champion and the President of the United States as well. Using imagination, a girl can do it all. That's what Play-Doh believes in.