Cannes Lions

PLAYBOY

NEOGAMA/BBH, Sao Paulo / ABRIL PUBLISHING / 2010

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Overview

Entries

Credits

Overview

Execution

We created a distinct promotional action in which free gifts were distributed. The gifts looked like chocolates, but they were actually mini Playboys.

Outcome

At a very low cost, the action had an impact on potential consumers at some of the most important POPs of Latin America’s largest city, generating spontaneous media and buzz among consumers through cell phones and the Internet.

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