Introducing “Playlists for Life”: the first playlists where the songs compose the brand message. A series of playlists with one common goal: to raise awareness among young people in the Czech Republic with a media that we know they love: music.

Playlists For Life are the first playlists where the songs compose the brand message. As you read the song titles of the playlists, you discover a different message in each, but all of them have one common goal: to spread a word of hope around the world. Playlists turned into a new platform to raise awareness through the power of music. The playlists featured some of the world’s biggest stars and songs such as Beyoncé, U2, Kanye West, Adele, Daft Punk and many more, and covered 6 musical genres: Pop, Rock, Hip-Hop, Electronic, Reggae, and mix. They were aired on Spotify (Digster Czech Republic), and were promoted via a Youtube video and a microsite (www.PlaylistsForLife.com) simultaneously.

During the first week, we reached 10million people through the generated media. As per Google analytics, the average time spent on the site was 2 minutes, and we had a rate of returning visitors of 20%.