The SOCOM 3: U.S. Navy SEALs official game site features some new and innovative marketing tools. For starters, the SOCOM 3 site relies on the use of an enormous amount of video footage that was produced and shot on-set by Zugara with real Navy SEALs. The site also features authentic Navy SEAL commentary and interviews to add to the SOCOM 3 site experience. In addition, to further involve the consumer with the site and create a game-like atmosphere, Zugara utilized AOL Instant Messenger and an Interactive Voice Recording. Both technologies were used to provide codes and unlocks for the site.