The PSP Official Site was created for the new PlayStation Portable Entertainment System from SCEA. For the site, Zugara focused on a straightforward effort in presenting this new product to the market. The site highlights information on the PSP, a 3D interactive component, and content for music, movies and games. There are also individual game microsites integrated into the main PSP site for all SCEA first party release titles.The target audience for the site was males, 18-34.