Cannes Lions

PlayStation VR ft. Batman: Arkham VR

BBH, New York / PLAYSTATION / 2017

Presentation Image
Film
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Overview

Entries

Credits

Overview

Description

Two Worlds shows the transitional moment people experience when going from our world to the PlayStation VR world. The film gave viewers the visceral and physical nature of being transported to extraordinary new experiences. Showing them how it felt to speed through space in an X-wing or to sink into the depths of the Batcave to become the Batman.

Execution

We created several films that showed gamers transitioning from the real world into the world of beloved IP that PSVR would let them feel in a new emotional way: speeding through space in a Star Wars X-wing or to sinking into the depths of the Batcave to become the Batman.

Outcome

The product launch was a great success - all available units in the US were sold.

More than 17 million views on Youtube and counting (both films combined)

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