Cannes Lions

PLAYSTATION2 DUAL PLAY CONCERT TICKETS

COG1, San Francisco / PLAYSTATION / 2004

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Description

The only form of marketing for PlayStation’s 'Dual Play' concert series was going to be via direct email marketing. We were hired by PlayStation to create a dynamic and interactive email campaign that would achieve the client’s two goals: generate sign-ups for the sweepstakes and generate online ticket sales. The target audience was tastemakers of generations X and Y (21-35 year old males and females).

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