If you’re a real Tekken gamer then you’ve got real fighting spirit. Our objectives were to develop an online campaign to promote the Tekken Tournament event. The target group was trendy Tekken gamers between the ages of 20 and 30. Just like the PlayStation2 Tekken4 game itself — the Tekken4 event and party should be tough, but the challenge fun. Our banner linked the Tekken gamers directly to the Tekken4 website, where they received more information about the local tournament and party. On the one hand, the tonality was cool and stylish expressing the cult status of the game and the accompanying parties. On the other hand, the banner expressed the tough and adrenaline-hyped competitiveness of the tournament itself.