We got a hint from a fact that its taste hasn’t been changed since its birth in 1987. Even Coca-cola changed its taste but not this brand. So we tell people, ‘we have not changed, because we do not need to’. As we have provided a best quality of an ION drink, we will continue to do it. This is why we made this TVC.A woman and a white camel walk through a white dessert slowy. And a copy goes like this.[why persisting one taste?][why not decorating?][why hasn’t been changed for 25 years?][why walking toward only one way?][We will not change, unless your body changes]NA) We want to give you a steadfast oasis.

NA) The water that is closest to my body ingredient, Pocari SweatThis TVC has an oriental beauty in it; a beauty of space. To maximize it, we put the copy with a top-down order which is an old way of writing in many Far East countries. A woman and a camel represent the brand. Their way is one-way.