Cannes Lions

From the Mighty Oat

AMVBBDO, London / PEPSICO / 2017

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The day Buzz Aldrin walked on the moon, he ate oats for breakfast – just one in a long line of explorers whose adventures have been fuelled by ‘the mighty oat’. Using rare and restored archive material, we tell the story of that inspirational journey – including some priceless banter between Mission Control and Apollo 11 about Buzz’s favourite breakfast, oats, which the 86-year-old continues to enjoy today.

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