Cannes Lions
ABBOTT MEAD VICKERS.BBDO, London / GUINNESS UDV / 2006
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A barman pours a gigantic pint of Guinness. He heaves it onto the bar, whereupon a giant hand comes in and takes it. We then see this hand belongs to a man taking a can of Guinness out of his fridge-the pint is now his can.
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