Cannes Lions

GATORADE

TBWA\TORONTO, Toronto / PEPSICO / 2012

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Sidney Crosby is the number one rated player in the NHL. He is the captain of the Pittsburgh Penguins is known for his leadership on the ice and his ability to score goals in tight situations. For example, he was responsible for Canada's gold medal winning goal in the 2010 winter olympics. And in 2011 enjoyed one of the highest goal scoring streaks in NHL history. This showcases all the skill and intensive training that went into a remarkable goal against rivals St. Louis Blues -– all fuelled by Gatorade's G Series.

Similar Campaigns

12 items

Shortlisted Eurobest
Pepsi Retro Studio

DDB ROMANIA, Bucharest

Pepsi Retro Studio

2020, PEPSICO

(opens in a new tab)