Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / PEPSICO / 2012
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Having a child prodigy would be pretty awesome. But not nearly as awesome as having a Pepsi with real cola taste and 60% less sugar. Pepsi Next is here, and these 2 parents couldn’t be prouder of this accomplishment. Yeah, their 6 month old baby is already an accomplished breakdancer, but who cares? Pepsi Next tastes like real cola with over half the sugar gone! Over half! It hurts to think about. Especially with that damn baby wailing on guitar like Ted Nugent.
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