Cannes Lions
DENTSU, Tokyo / OTSUKA / 2003
Overview
Entries
Credits
Execution
We succeeded in concluding the first ever contract with the National Space Development Agency of Japan regarding the use of space by the private sector. We promoted the plan as a joint project, and completed huge volumes of work in six months, including a contract with Russia's Space Agency, scientific experiments on the safety of the items to be launched into space, shooting tests using a simulator, and production of a shooting manual. The individual in charge of the media served as the creative director too. The process of producing the project was edited and distributed. The work was featured by an extremely large number of media. Three press announcements were made, generating substantial publicity on each occasion.
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