Cannes Lions

Pockets

BISCUIT FILMWORKS, Los Angeles / STELLA ARTOIS / 2018

Film

Overview

Entries

Credits

Overview

Description

We all know what it feels like to be constantly distracted by modern life, particularly when it comes to our ever-present cell phones.

The residents of Le Village de Stella Artois have the same problem, but luckily they’ve come up with an amazing, groundbreaking invention to get rid of cellphone distractions. They call this invention….a pocket!

We follow one villager as he is reminded to put his cellphone in his pocket, so he can simply enjoy life with his friends. The result is a feeling of ”Joie” that we can all relate to!

Similar Campaigns

12 items

F23 JWBL Brand rejuvenation IMC campaign

RUDER FINN, Shanghai

F23 JWBL Brand rejuvenation IMC campaign

2024, JOHNNIE WALKER

(opens in a new tab)