Cannes Lions
DDB ARGENTINA, Buenos Aires / CLOROX / 2006
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Description
The online advertising for Clorox-Poett (in aerosol) assaults the target in the precise moment in which they click "refresh" to update the page. In this precise moment, you see flowers going out in the screen and the sound of the aerosol, which invade the site, transmitting the sensation of freshness. This product is offered at the same time the webpage is refreshed.
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