Cannes Lions

Pollupets

SID LEE, Montreal / EARTH DAY / 2016

Film
Film

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Overview

Description

The film is a parody of toy commercials featuring The Pollupets (an exclusive collection of plush toys demonstrating the importance of preserving the environment) and an ironic light-hearted jingle. The video directed viewers to our website, where we auctioned off the stuffed animals. With limited quantities available, symbolizing the need to act now before the animals become extinct, the Pollupets sold out. The average winning bid was $240, and some sold for over $300. All proceeds were donated to Earth Day.

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