Cannes Lions

Hide & Seek

HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE, Copenhagen / SAVE THE CHILDREN / 2021

Film

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Overview

Execution

Children love to play Hide-and-seek. But for some, hiding isn’t a game. It’s a necessity.

The sad truth is that 1 in 5 children have experienced violence at home in Norway.

In this film we use the classic kids’ game as a creative approach. We show the hiding places in the first few seconds they’ve been entered. At first, it seems like a harmless game – but then reality hits.

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