Three businesspeople went to work for a day, each with a disability. They were filmed by three camera crews, and a documentary was produced. It was an exercise targeted at raising awareness among businesspeople and company managers and to promote the integration of people with disabilities into the working environment. The three businesspeople were: Ferrán Adria (Chef and proprietor of the El Bulli Restaurant), Maria Garaña (President of Microsoft Iberia) and Marcos de Quinto (President of Coca Cola Iberia).