Cannes Lions
SHACKLETON, Madrid / ONCE FOUNDATION & FSC INSERTA / 2014
Overview
Entries
Credits
Execution
The aim of this project was to raise awareness of the www.portalento.es portal in an effort to turn it into the principal reference point both for young jobseekers with a disability who are looking for employment and for firms and businesses looking for candidates that best suit their needs. To achieve that, a campaign was produced which shows how several disabled people face up to the beginning of each day, showing by their example that if no barriers or limitations exist for them, they shouldn’t exist for anyone.
Outcome
-More than 4.500 views on YouTube in a question of hours.
-Trending Topic in Madrid on launch day.
-Impacting the nation’s most important media.
-In just one week, over 900 young disabled people signed up to the employment portal
-Visits to the website tripled.
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