Sea Shepherd is a nonprofit, marine preservation organization, dedicated in protecting marine lives.

The dedication and activism of Sea Shepherd has always inspired the agency's team, and has led us to an earlier collaboration (Trashpool, in 2016).

The campaign includes the launch of an official website, social media presence of the related assets including visuals, PR release and video.

Partnered schools from Europe and China (Orange Panda, Magnolia Kindergarden), have been launched and they are using Pollutoys in their class, as well as Sea Shepherd in their new Kids program (on-going).

Campaign was launched on April 3rd and the video released on April 10th, available on Sea Shepherd International owned social network including Facebook, Twitter, Instagram and Sea Shepherd France website & social assets.

In the first 2 weeks, we were contacted by teachers, associations from around the world, expressing their interests in using Pollutoys in their classes. Not only they encourage the initiative but share their own actions to raise kids concerns and knowledge about pollution. We feel this grassroot movement is a fabulous brand opportunity and we are working on options to launch a larger