Cannes Lions

PONTIAC G8

LEO BURNETT DETROIT, Troy / GENERAL MOTORS / 2008

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As a kid, my passion for cars was pure. I loved my toy car because it was fast, it looked cool, and perhaps most importantly it was mine, all mine. See for yourself, I put my name on the bottom. And as a grown man, the new Pontiac G8 makes me feel truly passionate about what I drive again.

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