The adventurous spirit of the all-new Pontiac Montana SV6 is mirrored by a tightly integrated campaign christened "Destination: Adventure".

Massive national presence was created through a highly targeted direct mail, in-store, in-dealership and online promotional campaign, leveraging a partnership with Blockbuster Canada. The creative brings to life the intrepid nature of the brand through like-minded prize experiences – a chance to win one of three great Canadian adventures.

In just five weeks since the launch of the campaign, The Montana SV6 Destination: Adventure campaign has generated 76,194 entries to date – 21% above forecast.

The partnership with Blockbuster has been the most successful channel, exceeding the objective anticipated by 22%. For a Blockbuster customer to enter the contest meant that they had to go home, go online, enter a unique code and fill out a survey to be entered in to the contest. 63,981 entries came from Blockbuster customers who did just this.Email exceeded objective by 14% to date and dealer instore has exceeded objective by 76%.