The creative team from approached the director with the idea. The idea germinates from what the world is going through right now, and the desire to help. It was something that was in plain sight and very important to show that social media can and should be used for the betterment of society. “We knew we had something potentially special when people were tearing up during the script narrations. The director, of course, took the script to a whole new level. Over the four days of the shoot in Amritsar, he sprinkled his magic dust on all aspects of the story.” He felt every script has a unique demand and he tries to analyze it before getting into anything. Director’s insertion of a little Punjabi into the dialogues and things like casting locally gives an incredible level of authenticity to the characters.