Cannes Lions

POOL

BBDO ATLANTA, Atlanta / AT&T / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

In this U-verse spot, we open on a young boy and girl on the edge of a pool in their backyard. They’re watching Team USA compete in an Olympic swimming race on a TV on the back patio. The girl’s teenage sister is standing next to the TV and starts ranting how good these kids have it because they’re able to move the TV around wherever. While talking, she’s trying to blow up an inner tube using a handheld pump. But the pump isn’t working. When the young girl points this out, she gives up, and throws down the float in frustration.

These spots dramatize the benefit of the U-verse Wireless Receiver, which lets you watch TV where you want.

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