Cannes Lions

The Face of Distracted Driving :30 Campaign

BBDO NEW YORK, New York / AT&T / 2018

Awards:

4 Shortlisted Cannes Lions
Film
Demo Film
Film
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Overview

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Overview

Description

We open on a young man speaking to camera about how his life might have turned out differently. As we hear his VO, we see home video footage of him as a young boy. When we cut back to him, it’s revealed that this is what Caleb Sorohan would look like today if he hadn’t been killed by a distracted driver eight years ago. We then reveal a newspaper clipping of his death.

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