The entire outdoor was hand painted, making it as unique as any other product coming from Royal Copenhagen. This very unique outdoor gave viewers a live experience of how Royal Copenhagen porcelain is made. All though in a much bigger scale the hand painting of the large media, required just the same attention and craftsmanship as the painting of a normal sized dinner plate.

During the event more than 30.000 people saw the outdoor. People passing by would stop to have a look, admire the work and take pictures.

During the day our audience stayed in an average of 2,3 minutes to see how the painting went along, giving Royal Copenhagen more exposure time than we would gotten with most other media. Word of the event spread quite fast on the internet as well.During the event sales of Royal Copenhagen in the local Royal Copenhagen outlet rose with 300%