Cannes Lions

PORSCHE

CARMICHAEL LYNCH, Minneapolis / PORSCHE / 2006

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Overview

Description

Porscheusa.com does a good job of sharing specifications with active Cayenne shoppers.

But we wanted to reach those not yet actively shopping to foster the dream of owning a Porsche.

Enter the Cayenne mini-site; an online destination allowing users to visualise the relevancy of the Porsche Cayenne. Users choose different lifestyle interests, corresponding video clips and sound tracks to build a customised Cayenne Adventure. Users can also examine the classic Porsche-designed exterior, the driver focused interior, and each of the Cayenne models. Finally, users can experience a behind-the-wheel virtual test drive demonstrating the unmatched power and versatility of Cayenne.

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