A Post-it Super Sticky should stay put until a windspeed of 120km/h. That’s exactly the maximum speed at Belgian highways. We used the product as a flyer and made the consumer see this for himself. At parkings alongside the highway, a Post-it Super Sticky was put on the windscreen of every car. Pay off: If this Post-it Super Sticky lets go, you’re driving too fast. Post-it Super Sticky. Up to 120km/h.

Intrigued by the message, almost every driver drove off with the Post-it Super Sticky still on the windscreen. Spot checks at approximately 5km away from the parking made clear that indeed the notes stayed put at 120km/h. Street marketing became highway marketing, spreading word of mouth at a maximum speed. This way, we left a Super Sticky note in the mind of thousands of consumers. And that’s exactly what the product is about.