Cannes Lions

Power Through

WIEDEN+KENNEDY, Portland / POWERADE / 2017

Awards:

1 Shortlisted Cannes Lions
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For young athletes, sport isn’t all cheerleaders, encouraging coaches, and proud moms. There are also the doubters. This film tells the story of a shorter-than-average basketball player who is told by a friend that, because of his height, he likely won’t be able to play professionally. He chooses to ignore the friend and power through, using the doubt as fuel to work even harder.

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