Cannes Lions
NOAH'S ARK COMMUNICATIONS, Lagos / AIRTEL NIGERIA / 2018
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The film shows a Nigerian mother praying for her son, and going on and on to do so simply because she has enough airtime. Like most Nigerian mums will do, she shows gratitude to her son and goes on to pray for him, not minding what he is doing.
She even goes further to break the fourth wall by praying for the announcer in the commercial, and the announcer comically responds as well.
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