Cannes Lions
MEDIACOM VIENNA, Vienna / T MOBILE / 2006
Overview
Entries
Credits
Execution
The weeks before Christmas are typically overloaded with offers and promotions of all sorts. Consumers feel somewhat saturated and stressed. What to buy and where to find the best offer are decisions which everyone could use some help with to save time, especially before Christmas.Capturing consumers in a short moment with a simple but strong visual tool, which guaranteed their undivided attention, gained the desired impact for the promotion.
Outcome
The promoted flagship store achieved a sales increase of 33% on prepaid packages, compared to the previous year!
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