Cannes Lions

PREPAID CARD

MRM WW ARGENTINA, Buenos Aires / MASTERCARD / 2006

Overview

Entries

Credits

Overview

Outcome

Out of 250 prizes delivered, there were 64 spontaneous telephone calls thanking the company for the price and congratulating them for the originality of the bottle top replica that contained the card. Moreover, during the follow-up made to confirm receipt and assess product satisfaction (made by telephone), 78% of respondents said they were pleasantly surprised with the product, highlighting its originality and appropriateness.

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