"In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself."

Porsche. A legend born in 1948 with the 356 No. 1 Roadster. An icon that continues to amaze to this day. All the values that are now characteristic of Porsche were already present in the vision of Ferry Porsche. In the anniversary year, the company is emphasising the importance of these roots and values. The task: to bring the core of the Porsche brand – Intelligent Performance – to life. Because Porsche is growing rapidly. Many new employees strengthen the group. The Brandbook is therefore intended to serve as a medium for identification, education and information and to give employees an understanding of Porsche's history, identity, attitude, values and culture.

To enthuse employees and stakeholders about Porsche, the first book presents Porsche's values. Created by opposites: Four seemingly contradictory pairs of brand values go into every Porsche vehicle: Innovation and Tradition. Performance and Everyday Usability. Design and Function. Exclusivness and Social Acceptance. Visualising these pairs is a constant challenge for the company. The Brandbook faces these challenges and provides an in-depth look into the heart of the brand and the people who work there, as well as their fans from all over the world, who tell the most wonderful stories about their experience with the brand.

The second book gathers all important information about the company from the areas of history, culture, product development, locations, markets, employees and strategy. The result is a detailed portrait of the Porsche brand that is both fact-based and emotionally inspiring.

The Brandbook, which is truly inspirational, just like the sports cars it is based on takes employees on a journey through history, the present day and the future across more than 200 pages. Visual stories are created on and around the vehicles that bring all of the brand values to life. The contradictory pairs of brand values are presented in intelligent compositions. Not only that: The brand book is two identity-shaping books in one and is an engineering achievement in itself - similar to every Porsche: We have developed a special method with the printing house to create the “book in a book” technique. Countless prototypes were developed to realize this technology.

A fascination with sports cars from Stuttgart to Seoul and Sao Paulo. A legend celebrates its history - with a Brandbook that brings the identity of the Porsche brand to live. You can carve your pathway into the future only when you know where you have come from and who you are. Porsche is more than ready for another 70 successful years.