After running the ad on several blogs and media, all energy was focused on a one-day promotion on the international day against online censorship, March 12th. On this day, we reached our opinionated target group online in the comment section of news websites. We demonstrated the impact of online censorship by attacking people’s comments. A promotional banner imitates the comment section of newspapers. After the commenter typed a few words, the text is deleted and a fake, partisan message is written. The message then is posted in the name of the user, before the resolution pops up and calls to fight against Internet censorship. The banner linked to the NGO website.

The promotion was first tested on online platforms in 2009 and then later on the day against online censorship, March 12th 2010, in big online newspaper all over Switzerland. The broad implementation was a big success – both in terms of reactions and page visits. 'No Comment' made it through many large Swiss online media (in all national languages) and generated a huge viral spread. Reactions were immense – regarding both media feedback and page visits. The traffic on rsf-ch.ch doubled as a consequence (compared to the same workday a week before).