The idea is the media itself: whilst reading the newspaper, people will be holding a baseball bat and realise that journalism and violence are intimately linked. Add it to the headline written on the bat, the impact on people will be effective. This year, 144 journalists around the world were imprisoned, tortured or killed to inform you." Support RSF by purchasing the photo album "For the freedom of the press".

Through this campaign, RSF increased sales of the photo album “For freedom of the press” by 44%. The website also benefited by an increase of 67% in the amount of hits. Signatures of online petitions have never been so high and free press has generated increased awareness amongst the population.